Thursday Cottage’s Reduced Sugar Blackcurrant Jam offers a classic taste of full‑flavoured blackcurrants cooked carefully with just enough sugar to enhance their natural tart‑sweet character. The rich, deep berry flavour and smooth, slightly jam‑like texture make it perfect spooned over toast, crumpets or pancakes, folded into yogurt, or used as a filling in scones and cakes. It’s a simple indulgence — familiar and comfortingly fruit‑forward — ideal for breakfast, afternoon tea or as a sweet finishing touch to desserts and baked goods.

Because the jam uses fewer added sugars than conventional spreads, it provides a fresher, more fruit‑led taste — even when used generously — making it a lovely option for those seeking a slightly lighter, more balanced preserve without sacrificing taste or tradition.